It all begins with an idea
CREATIVE STRATEGY
FASHION/LUXURY CULTURE
NEW MUSEUM ECOSYSTEM
By providing tailored professional programs designed to enhance the performance of fashion, beauty, lifestyle, and luxury brands, I promote international companies and institutions. These focus on optimising professional practices to drive successful performance.
I am confident in my curatorial abilities, having visited and analysed both major and niche expositions. My approach includes finding codes and symbols in the works and the artist, and devise innovative spatial design of the exhibition such as vitrines and frames. I draw inspiration from curators, who break barriers for flexibility and foster creativity, while always maintaining luxury and authenticity in exhibitions.
For my bachelor’s thesis, I explored fashion curation with case studies on "Alexander McQueen: Savage Beauty" and "Hermès’ Wonderland," examining the differences behind brand-led exhibitions and the exhibition about works. I studied why fashion brands want to have their own exhibitions and what they can expect from it.
I am currently delving into the ‘New Museum’ study, which is beyond assemblage of objects and approach in three dimensions. My work focuses on the history, present and future of fashion exhibitions and its status in ‘New Museum’. In parallel to my academic work, I am conducting practices in fashion communication and PR activity. I produce text and images that will drive to better consumption in fashion.